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Focus on the WOW! Factor

Innovative design firm Nottingham-Spirk, featured in the June 8 issue of Fortune Magazine, uses the following rating system for new ideas.   All new concepts are voted on with a black "who cares" card, a blue "nice" card or a red "wow!" card. What a great way to cut through the clutter and prevent lukewarm ideas from turning into time-consuming projects. 

Rating ideas provides creative focus.      Simple, democratic, with no room for mediocrity.   

Why not focus on on the WOW!  ???    

Whocaresnicewowhttp://money.cnn.com/magazines/fortune/fortune_archive/2007/06/11/100061499/index.htm

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