Innovative design firm Nottingham-Spirk, featured in the June 8 issue of Fortune Magazine, uses the following rating system for new ideas. All new concepts are voted on with a black "who cares" card, a blue "nice" card or a red "wow!" card. What a great way to cut through the clutter and prevent lukewarm ideas from turning into time-consuming projects.
Rating ideas provides creative focus. Simple, democratic, with no room for mediocrity.
Why not focus on on the WOW! ???