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November 2010

55% of Power Point Users Like Pie Charts (aka the power of the survey)

I recently ran a couple of webinars for a client on very short notice.  I ran out of time to write a white paper (since I was developing the content and the promotional copy at the same time), so I worked with the hosting company to include a few brief survey questions in the registration form and during the event.  

Power point chart 
The result?  Enough data (10 questions, 150+ respondents) to publish a "survey" (not statistically significant) of what executives in the industry were thinking.  Created in Power Point, saved to a .PDF, the charts and graphs provided enough eye candy (and benchmarking data) to make the call-to-action even more compelling than the white paper we originally envisioned.