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January 2012

November 2011

Seizing opportunities in the "off season"

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In summer, it's hard to find a place to put your beach towel.   In late Fall, it's all up for grabs.  Crowded market spaces are no different from crowded beaches -- there's more scrutiny, less room for error, and every surfer is trying to catch a wave.   There's no lack of waves on an uncrowded beach.  And few spectators.  But you can time your entrance, make mistakes, and learn and adapt before anyone notices...

Off season is analagous to difficult economic times.  Now is the time to start businesses, double down and reinvest -- while most have their heads in the sand.


Infographics - the merger of marketing and creative?

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I've always loved drawing on whiteboards and bringing complex concepts together as a simple graphic.   But it seems to be more important than ever in our information-saturated world.   Sometimes a picture can cut through the clutter faster than words can.   And no-one has time to read a thousand words -- especially on the screen of a smartphone...