There have never been more ways to measure Marketing effectiveness. They can be complex to learn and costly to purchase. So we outsource them or ignore them -- and risk falling into the void.
If we don't pick up the tools ourselves, we risk distancing ourselves from our target market and what they find engaging. Perhaps it's okay that the measurements are messy and tools are disparate -- for now. It's probably too soon to hard code metrics until we truly get our arms around them. So I'm content to span the abyss -- at least until things settle down.
Clipping services are less relevant with more publications going online. Perhaps that's what I'll drop first.....
