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April 2017

May 2017

Why We Break Up With Brands

Working with Retail and CPG clients on Customer Experience projects, it can be easy to lose one's perspective.   Brands are under intense pressure to build loyalty and enhance mobile apps.  But as consumers, we have limited time, money, attention and phone memory!  

I summarized some of my thoughts with colored pencils and marker.  It's an unusual prop to use in place of a Power Point presentation.  But it'll be fun way to get the point across at my next meeting.

Why Loyalty App Got Deleted