RECENT POSTS
- Talk About a Tough Crowd... Comedians Need to Be Tougher
- The Most Fragile Supply Chain of All?
- Skip the Sales Pitch, and Tell a Story
- Creativity Isn't Restricted to the Creative Department
- The Economic Impact of Creativity: Globally and Locally
- The Impact of Conspicuous Consumption: Marketers Take Note
- Chris Rock, Marketing Strategist
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- Black Coffee for Starbucks from a Marketer (and Artist)
- Integrity Redefined: Resilience for Changing Times
Marketing Mojo
Nirmalya Kumar: Private Label Strategy: How to Meet the Store Brand Challenge
Herminia Ibarra: Working Identity: Unconventional Strategies for Reinventing Your Career
Clayton M. Christensen: Seeing What's Next: Using Theories of Innovation to Predict Industry Change
Twyla Tharp: The Creative Habit: Learn It and Use It for Life
Must-Read Marketing Blogs
Well Put
- "Creativity is not just for artists. It's for businesspeople looking for a new way to close a sale; it's for engineers trying to solve a problem; it's for parents who want their children to see the world in more than one way"-- Twyla Tharp
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Articles
- May 29 2007 Avoiding Lead Myopia - Marketing Profs
- The Opinionated Marketers: Paradise by the CRM Dashboard Light?
- Needed Advice for Marketing with CRM -- Get Involved
- April 3 2007: Driving Without a Map: Putting the Lead Machine to Work in New Markets | Marketing Profs
- Feb 13 2007: Lies, Damn Lies and Dashboards, Part 1: CRM Reporting and the Wrench in the Lead Machine| Marketing Profs
- March 6 2007: Lies, Damn Lies and Dashboards, Part 2: How Marketing Can Plug Into Changing Sales Models | Marketing Profs
My Creative Process Blog: Whiteboard Skateboard
Creative Process
Recent Posts
- Revisiting the ROI of Trade Shows
- The Case for Specialized Sales Talent
- Is your product recession-proof?
- Marketers: Are You a Newscaster or a Reporter?
- Election '08: A Marketer's Dream, or Never-Ending Nightmare?
- Skip the Sales Pitch, and Tell a Story
- Talk About a Tough Crowd... Comedians Have to Be Tougher
- Where Lead Gen and Marketing Programs Miss the Mark
- The Most Fragile Supply Chain of All?
- Focus on the WOW! Factor
